What an incredible third day. First one of the authors that I have followed, Brian Solis, spoke at the keynote speaker and it was great. His perspectives on PR really struck home. Let me go over some of my favorite points:

– the future of public relations is about creating experiences. Brian emphasized how so many companies still focus on one way communication. Even with social media the trend continues. If businesses are to brake through they need to think differently about their entire business altogether.

– Do we make experiences shareable? A typical business may think that a “share” is a facebook shared that someone would do got one of their posts. It’s not even close. To make something truly shareable you need to make it that a customer is so happy with you in interactions that they love sharing those unique experiences with their friends and family. It’s much harder to, but oh so worth it.