Fantastic first day at the PRSSA National Conference at Philadelphia. We had our chapter development classes today and it was great to learn some tips to take UVU PRSSA to the next level. It was really interesting to learn what University of Florida does to make their chapter great. Let me share one tips. First. Have consistent branding. Just like the best brands have consistent branding so should our chapters. Apples flair for example can be easily recognized in all of its materials from its adds to the training book for employees. Second make sure your mission is spot on and that it is influencing your decisions. Third. Promote smartly. With brand consistency use creative means get the word out on events.