I believe in the importance of SEO. I really do, but I am getting sick of seeing such a focus on it. People act like its the be all end all solution, and its not. So your page gets higher ranking? Whats next? Most importantly you need to have a great something to give the people that come to the page!  “The best SEO tool I’ve ever encountered is The Purple Cow, a book by Seth Godin. This book makes the case that investing your resources into developing an amazing and viral product is better than any marketing or SEO campaigns. Instead of gaming SEO, focus on building a product that goes viral,” said Eric Bahn, founder of Beat The GMAT, When asked what are some good SEO tools for startups.

There is the lesson. Build a great product/service first and then add the SEO to it.